- created a beauty, health and nutrition seminar for 30 top doctors
- highlight of the night was an unveiling of the gallery showcasing the portraits of the doctors
- a coffee table book was put together containing the doctors' pictures, behind-the-scenes photos and related articles and was used as a tool to further media relations
- high networking between the client, the doctors and the health media during the launch and actual event
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- helped the Kerastase brand launch its latest product line called "Age Recharge"
- focus on beauty and lifestyle media to individually feature the products based on their personal experiences
- the media launch was done at a club dressed up to recreate the splendor of the baroque including a heavily made up queen and her coterie who are eventually disrobed to show the simple beauty that is "Age Recharge"
- impactful public relations campaign with French references as befits the brand and then relating to global desire of every woman to look beautiful and youthful
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- assisted Dom Perignon champagne in launching the 1997 vintage
- the ultra-high society dinner serving non-stop champagne was created by the top dining stylist and world-renowned caterer at the house of the owner and president of a leading newspaper
- a silent auction to benefit a charity made it more interesting for business tycoons and high society to attend the one-of-a-kind dinner
- all society columnists and editors of leading newspapers and glossy magazines featured the dinner in several pages of their publications
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- the Scandinavian innovator of modern furniture opened their flagship store in a new shopping center
- lifestyle centers were set up to feature various models living in actual BoConcept living rooms, dining areas, kitchens and bedrooms to pique the interest of architects, interior designers and lifestyle media during the opening party
- 2 popular radio dj's were used to emcee the opening programme and interview the people behind BoConcept while simultaneously airing this on radio
- press releases also focused on design solutions and creative inputs on limited space allocations
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- previewed the Fall-Holiday collection for its top buyers and fashion media
- the event captured the spirit and essence of San Francisco and its beautiful environs and relaxed living with several male models donning the clothes from the new collection amidst images of the Golden Gate bridge, Fisherman's Wharf, etc with live jazzy music
- fashion media were given a first look backstage to see the clothes up close, use their tactile sense and wear it
- exclusive one-on-one interviews were also set up between the Dockers Country Manager and various business media
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- opened their flagship store and introduced various ice cream creations
- the exuberance of the 1930's coupled with the curves of Art Deco plus the creations of a well-known fashion designer to represent each of the ice cream creations were done to further involve not only food media but the whole lifestyle media as well.
- TV crews covered the unique unveiling of the store with the host disappearing onstage and appearing instantly at the store front to open the new store
- creative approaches on public relations where maximized to formulate various stories that were given to media as exclusive feature stories.
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- organized and implemented the launch of the bank's Platinum credit card geared towards the high-end users
- a five-star French restaurant was used as a venue and converted the entire dinner area into a cocktail lounge complete with live classical music, hors d'oeuvres and champagne served by waiters in formal coattails and gloves
- a procession of champagne buckets with sparklers mesmerized the media guests and society figures further emphasizing the exclusivity and privilege of the Platinum credit card
- TV and print media from all the top lifestyle, fashion and society institutions attended and published the launch and features of the credit card
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